By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than $2.5 million (USD), and more than 98 percent have fewer than 100 employees. To compete, small businesses need to be innovative, and understand both personalization and value, and how to execute best practices to build success.
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up, putting in a computer system, remodeling the store, etc. to make the ship float upright. We got the business going and then in 1995 and 1996, we turned our attention to merchandising. I have a long background in the business and with strategic planning. We made a series of big decisions that we implemented in 1996, 1997 and 1998. The first was to aggressively develop our non-apparel businesses. That was the best decision I've made since I've been here. We decided to develop our cosmetics, shoe,