Without data that is reliable, accurate, and updated, organizations can’t confidently distribute that data across the enterprise, leading to bad business decisions. Faulty data also hinders the successful integration of data from a variety of data sources. But with a sound data quality methodology in place, you can integrate data while improving its quality and facilitate a master data management application—at low cost.
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other not-so-common elements like email address, company, gender and social security number. You can select from exact matching, Soundex, or Phonetics matching which recognizes phonemes like ph and sh. Data matching also recognizes nicknames (Liz, Beth, Betty, Betsy, Elizabeth) and alternate spellings (Gene, Jean, Jeanne) 5. Enrichment Data enrichment enhances the value of customer data by attaching additional pieces of data from other sources, including geocoding, demographic data, full-name parsing